|There's the rub: the front of the first Star Wars set from|
Letraset Action Transfers, 'Battle at Mos Eisley'
Letraset. If you're a first generation Star Wars fan, you might be tempted to say "Now that's a name I haven't heard in a long time ... a long time."
But it's a brand name that, for British fans in 1977-78, meant Star Wars – as surely as did the names Del Ray or Kenner in the US or Sphere and Palitoy in the UK.